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AdvanceCare – Privacy Policy

Last updated: 17/12/2025

This Privacy Policy explains how AdvanceCare (“we”, “us”, “our”) collects, uses, and protects personal data when you use https://advancecare.co.uk

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1. Who We Are

AdvanceCare is the data controller responsible for personal data processed through this website.

Website: https://advancecare.co.uk
Contact: info@advancecare.co.uk

2. Personal Data We Collect

We may collect and process the following data:

  • Account details (name, email address, login credentials)
  • Job request information (job description, location, budget)
  • Trader profile data (business details, categories, service areas)
  • Communications sent through the platform
  • Comments submitted on the site (if enabled)
  • Media uploads provided by users
  • Technical data (IP address, browser, device, cookies)
  • Security data (including password reset requests)

We do not store payment card details.

3. How We Use Personal Data

We use personal data to:

  • Create and manage user accounts
  • Operate the AdvanceCare marketplace
  • Process job requests and provide lead access
  • Share job and contact details between Customers and Traders
  • Facilitate communications between users
  • Maintain platform security and prevent fraud
  • Detect spam and misuse
  • Improve platform performance and usability
  • Comply with legal and regulatory obligations

4. Lawful Basis for Processing

We process personal data on the following lawful bases:

  • Contractual necessity – operating accounts, memberships, lead unlocking, and platform features
  • Legitimate interests – security, fraud prevention, spam detection, essential cookies
  • Consent – analytics cookies and optional communications
  • Legal obligation – compliance with UK law

5. Sharing of Data Between Users

When a Customer submits a job request, relevant information may be shared with Traders.

When a Trader unlocks or accesses a lead, the Customer’s contact details may be disclosed to that Trader for the purpose of responding to the request and providing services.

This data sharing is necessary for the performance of the contract between AdvanceCare and its users.

AdvanceCare does not control how Traders use data once lawfully shared but requires it to be used only for legitimate service-related purposes.

6. Comments

If comments are enabled and you leave a comment, we collect the data shown in the comments form, along with your IP address and browser user agent string to assist with spam detection.

An anonymised hash of your email address may be provided to the Gravatar service to check for an associated profile image. Approved comments may be publicly visible.

7. Media Uploads

If you upload images to the website, you should avoid uploading images containing embedded location data (EXIF GPS). Other users may be able to download and extract this data from displayed images.

8. Cookies

We use cookies to ensure proper operation of the platform and to improve user experience.

  • Strictly necessary cookies are used under legitimate interest for login, security, and session management
  • Analytics and non-essential cookies are only used where the user has provided consent

Further details are available in our Cookie Policy.

9. Embedded Content from Third Parties

Pages on this site may include embedded content (such as videos or images). Embedded content behaves as if you have visited the third-party website directly.

These third parties may collect data, use cookies, or track interactions according to their own privacy policies.

10. Password Resets & Security

If you request a password reset, your IP address may be included in the reset email for security and fraud-prevention purposes.

11. Data Retention

  • Account data is retained while the account remains active
  • Job request and lead data is retained for operational and legal purposes
  • Comments and their metadata may be retained indefinitely for moderation continuity
  • Data may be retained longer where required for legal, security, or dispute-resolution reasons

12. Data Misuse

Personal data accessed through the platform must only be used for legitimate service-related purposes.

Misuse of data, harassment, or unsolicited marketing may result in account suspension or termination.

13. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction or deletion
  • Restrict or object to processing
  • Request a copy of your data

These rights are subject to legal and operational limitations.

14. Automated Processing & Spam Detection

Visitor comments and form submissions may be checked through automated spam detection services to protect the platform.

15. Changes to This Policy

We may update this Privacy Policy from time to time. Continued use of the platform indicates acceptance of the updated policy.

16. Contact

For privacy or data-protection queries, contact:
info@advancecare.co.uk